Are you harnessing the power of your customer data to retain your customers?
It costs 5 to 7 times more to acquire a new customer than to retain an existing one, yet many businesses still underinvest in retention. Maximising your current customer relationships is one of the smartest and most cost-effective ways to grow.
How are you using customer data to understand your audiences and create content that truly resonates?
Today, customers expect brands to understand them. 91% of customers are more likely to shop with brands that provide relevant offers and recommendations. Personalised content can lead to a +20% increase in customer retention and +15% uplift in revenue.
Loyalty programs come in many forms, how are you recognising and rewarding your customers?
Loyalty program members spend 2.5x more than non-members, and 81.9% of brands with loyalty programs see a strong return on investment. A well-designed program not only retains but transforms customers into brand ambassadors.
Let’s Turn Your Customer Data Into Your Most Valuable Asset
Through our discovery process we'll unlock valuable customer insights and deliver strategic, actionable recommendations to elevate your CRM program, keeping your customers coming back for more.
Whether you require a one-time strategic review or ongoing support, we're ready to turn your customer data into powerful retention strategies and revenue.
OUR PROFESSIONAL SERVICES
Strategic Recommendations
CRM Marketing Assessments
We conduct comprehensive audits of your CRM systems, performance and customer data to uncover opportunities to ensure your CRM & Loyalty programs are both customer-centric and commercially effective.
Our assessments cover four key areas:
- Data Capture & CRM System Health
- Customer Journeys & Automation
- Campaign Creative, Strategy & Optimisation
- Customer Behaviour & Loyalty
Following this, we provide strategic recommendations, with the option for you to choose whether our team implements or your in-house team takes the lead.
Retention Strategies
Loyalty Program Design & Implementation
We design and implement loyalty programs purposefully crafted for your brand. Leveraging data-driven insights and collaborative consultations with your team, we'll develop a bespoke program to drive excitement and loyalty.
We will also identify the right software partner to host your program, facilitating a seamless integration with your tech stack and timely delivery, ensuring your loyalty program is not left sitting on the wish list.
Design & Implementation
Customer Engagement Campaigns
We’re here to expertly craft and implement high-impact emails, SMS/MMS & clienteling communications across your sales and marketing channels. From strategy and creative direction to design and implementation, we craft personalised campaigns to build loyalty, drive conversions, and foster advocacy.
Get To Know Insight Collective
Get to know Insight Collective and our deep expertise by scheduling a commitment-free discovery call. Together, we'll explore the most effective strategies to achieve your distinct goals, timeline and budget.
A Snapshot of Projects Delivered
Email Marketing Strategic Review, Health & Wellness
Insight Collective conducted a comprehensive audit of over 50 automated flows, to identify performance gaps and optimisation opportunities. We delivered a strategic roadmap and implemented key improvements to enhance customer experience and retention for this subscription business. The project also included a full strategic redesign of email templates, developed and deployed within Klaviyo to align with brand and conversion goals.
Customer Lifecycle Segmentation, Food & Beverage
Insight Collective redesigned and streamlined the brand’s customer segmentation to ensure targeted and relevant communications are deployed across all customer groups. Also developing a personalisation strategy tailored to the team's size and priorities, enabling them to engage the right customer groups with greater impact and efficiency.
Loyalty Program Design & Implementation, Luxury Fashion
Insight Collective designed a loyalty program for a luxury British fashion brand. Leading strategic workshops to align cross-functional teams on data-insights and high-impact loyalty initiatives, and embedded the program into both digital and in-store experiences. Ongoing quarterly reviews ensure the program continues to drive growth, awareness, and team alignment across the business.
CRM System Optimisation & Team Enablement, B2B Events
Insight Collective were brought on to optimise CRM utilisation for a global experiential and influencer marketing agency, beginning with a system redesign to ensure scalability and alignment with business needs. Delivered team training on effective platform utilisation, segmentation and global data privacy compliance, tailored to the company's international reach.